The Rethinking Negotiation Teaching Series, Vol. 4, DRI Press, 2012
22 Pages Posted: 23 Nov 2012
Date Written: November 23, 2012
This collaborative chapter reflects five contributors’ respective cultural backgrounds and how each uses his or her own cultural yardstick to define “the other” – in a common setting, a Chinese market in Beijing. As culture operates in the unconscious (Hall 1959), it is quite natural that one’s expectations and assumptions are derived from what one is familiar with. This chapter examines how one tests such expectations and assumptions when transposed to the cultural setting of the other.
Suggested Citation: Suggested Citation
Goh, Bee Chen and Chamoun-Nicolas, Habib and Deason, Ellen E. and Folberg, H. Jay and Singh, Sukhsimranjit, As We See it (November 23, 2012). The Rethinking Negotiation Teaching Series, Vol. 4, DRI Press, 2012. Available at SSRN: https://ssrn.com/abstract=2180083