The Importance of Audience Effect to Human Communication and Development
16 Pages Posted: 25 Nov 2012
Date Written: November 23, 2010
This article discusses the role of the audience effect in family and organizational relations and communication. The audience effect has been well studied in isolation but not integrated with human and family psychology. This article highlights the centrality of the audience effect to family communication and all human communication. Audience theory is used to reframe existing literature as a possible figure and ground reversal of Goffman’s work on presentation of the self. The article posits audience as central to human need and experiences urges greater study on this topic by all social sciences.
Keywords: audience effect, Audience theory, human communication, family and individual experience, therapy
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