Berkeley Center for Law & Technology Research Paper
25 Pages Posted: 4 Dec 2012
Date Written: December 3, 2012
In this paper, we consider why Americans may frame the generation and receipt of unsolicited advertising mail as a privacy violation. We then present data from our nationwide survey showing that a very large majority of Americans, across all ideologies, educational attainment levels, age, and income levels, support the creation of a do-not-mail mechanism similar to the popular Telemarketing Do Not Call Registry. We discuss our results in light of the fact that direct advertising mail now makes up more than half of all mailpieces sent by the United States Postal Service (USPS).
Keywords: Privacy, advertising mail, direct marketing, direct mail, saturation mail, patron mail, standard mail, junk mail, privacy as limited access to the self, privacy-control, prohibitory order, self regulation
JEL Classification: K23, K29, D18, D12
Suggested Citation: Suggested Citation
Hoofnagle, Chris Jay and Urban, Jennifer M. and Li, Su, Privacy and Advertising Mail (December 3, 2012). Berkeley Center for Law & Technology Research Paper. Available at SSRN: https://ssrn.com/abstract=2183417 or http://dx.doi.org/10.2139/ssrn.2183417