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Privacy and Advertising Mail

Berkeley Center for Law & Technology Research Paper

25 Pages Posted: 4 Dec 2012  

Chris Jay Hoofnagle

University of California, Berkeley - School of Information; University of California, Berkeley - School of Law

Jennifer M. Urban

University of California, Berkeley - School of Law

Su Li

University of California, Berkeley - School of Law

Date Written: December 3, 2012

Abstract

In this paper, we consider why Americans may frame the generation and receipt of unsolicited advertising mail as a privacy violation. We then present data from our nationwide survey showing that a very large majority of Americans, across all ideologies, educational attainment levels, age, and income levels, support the creation of a do-not-mail mechanism similar to the popular Telemarketing Do Not Call Registry. We discuss our results in light of the fact that direct advertising mail now makes up more than half of all mailpieces sent by the United States Postal Service (USPS).

Keywords: Privacy, advertising mail, direct marketing, direct mail, saturation mail, patron mail, standard mail, junk mail, privacy as limited access to the self, privacy-control, prohibitory order, self regulation

JEL Classification: K23, K29, D18, D12

Suggested Citation

Hoofnagle, Chris Jay and Urban, Jennifer M. and Li, Su, Privacy and Advertising Mail (December 3, 2012). Berkeley Center for Law & Technology Research Paper. Available at SSRN: https://ssrn.com/abstract=2183417 or http://dx.doi.org/10.2139/ssrn.2183417

Chris Jay Hoofnagle (Contact Author)

University of California, Berkeley - School of Information ( email )

212 South Hall
Berkeley, CA 94720-4600
United States
510-643-0213 (Phone)

HOME PAGE: http://hoofnagle.berkeley.edu

University of California, Berkeley - School of Law ( email )

344 Boalt Hall
Berkeley, CA 94720-7200
United States
510-643-0213 (Phone)

HOME PAGE: http://hoofnagle.berkeley.edu

Jennifer M. Urban

University of California, Berkeley - School of Law ( email )

342 Boalt Hall, North Addition
Berkeley, CA 94720-7200
United States
(510) 642-7338 (Phone)

HOME PAGE: http://www.samuelsonclinic.org

Su Li

University of California, Berkeley - School of Law ( email )

Berkeley, CA 94720
United States
8476449763 (Phone)

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