5 Pages Posted: 5 Dec 2012
Date Written: August 28, 2012
The Robinson-Patman Act is not likely to disappear anytime soon, despite repeated efforts at repeal, and the time has come to devote greater attention to moderizing its interpretation. Specifically, it is time to abandon the conventional wisdom that the value of price reductions and promotional assistance may not be aggregated in determining whether or not there has been discrimination. Instead, if the combined values of discounts and promotional assistance offered to each of two competing dealers are equivalent, those offers should not be held to violate the Act even if the individual values of the price and promotion components in each offer are not the same.
Keywords: Robinson-Patman, price discrimination, promotional allowances
JEL Classification: K21
Suggested Citation: Suggested Citation
Steuer, Richard M., Crossing the Streams of Price and Promotion Under the Robinson-Patman Act (August 28, 2012). Antitrust Magazine, Vol. 27, No. 1, 2012. Available at SSRN: https://ssrn.com/abstract=2184291