Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

39 Pages Posted: 4 Dec 2012 Last revised: 12 Dec 2012

See all articles by Steve Hoeffler

Steve Hoeffler

Vanderbilt University - Marketing

Multiple version iconThere are 3 versions of this paper

Date Written: 2012

Abstract

In this article, the authors partition the construct of experience into intensiveness (i.e., amount) and extensiveness (i.e., breadth) and examine the impact of the two specific types of experience on preference learning. In the first three studies, the authors’ theory that experience can be partitioned into intensiveness (i.e., amount) and extensiveness (i.e., breadth) of experience and that extensiveness has a greater impact on preference learning is supported in environments where prior experience is measured. Further, in study 4 they demonstrate that extensiveness or breadth of experience exerts a larger influence on preference learning in an experiment where each unique type of experience is manipulated as well as measured.

Suggested Citation

Hoeffler, Steve, Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience (2012). Vanderbilt Owen Graduate School of Management Research Paper No. 2012-03. Available at SSRN: https://ssrn.com/abstract=2185119 or http://dx.doi.org/10.2139/ssrn.2185119

Steve Hoeffler (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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