A Twitter-Based Event Analysis of 'Computer-Based Political Action' on Intellectual Property (PIPA)

14 Pages Posted: 6 Dec 2012

See all articles by Daniel E. O'Leary

Daniel E. O'Leary

University of Southern California - Marshall School of Business; University of Southern California - Leventhal School of Accounting

Date Written: August 5, 2012

Abstract

In protest of the bill “Protect Intellectual Property Act,” before the United States Senate, a number of Internet companies participated in a 24 hour Internet blackout. This paper summarizes some of the events and approaches used as part of that computer-based political action that ultimately led to postponing the bill. A range of social media, including Twitter and Facebook were used by both supporters and the opposition. This paper specifically investigates use of Twitter and Facebook by Senators. I find the Twitter use rate by Senators differs across co-sponsors’ and non-co-sponsors’ PIPA Tweets. Further, I find that the number of Tweets and re-Tweets around the blackout event and the postponement event vary systematically by group. In addition, in some cases Twitter Tweets reference a Facebook message, and for those Tweets I find key characteristics such Twitter re-Tweets and Facebook shares are highly correlated.

Keywords: PIPA, SOPA, Twitter, Facebook, Computer-based Political Action, Social Media

JEL Classification: C8, L63, L86, D72, D7

Suggested Citation

O'Leary, Daniel E., A Twitter-Based Event Analysis of 'Computer-Based Political Action' on Intellectual Property (PIPA) (August 5, 2012). Marshall School of Business Working Paper No. ACC 01.13, Available at SSRN: https://ssrn.com/abstract=2185651 or http://dx.doi.org/10.2139/ssrn.2185651

Daniel E. O'Leary (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA California 90089
United States

University of Southern California - Leventhal School of Accounting ( email )

Los Angeles, CA 90089-0441
United States

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