The Analysis of the Demand for Extra Virgin Olive Oil in Italy: Application of the Aids Model
Phd Thesis, Rural and Sustainable Development, XXi Cicle, Unversity of Perugia - Department of Economics and Food sciences, 2010
132 Pages Posted: 6 Dec 2012
Date Written: April 10, 2010
This paper analyzes the Italian market of olive oil with particular attention to the segment of extra. Furthermore, after giving the theoretical principles of the analysis of demand, the lavorro, through the use of a model AIDS analyzes the elasticity of demand for the commodity category olive oil. The results are very inetressanti and show how some manufacturers are more susceptible to the effect promotion and as private labels hold a strong market share.
Keywords: olive oil, Econometric analysis, consumer behaviour, demand analysis
JEL Classification: Q110, Q130
Suggested Citation: Suggested Citation