Framework for Understanding Fair Trade Disintermediation

33 Pages Posted: 9 Dec 2012

See all articles by Jonathan P. Doh

Jonathan P. Doh

Villanova University - School of Business

Kenneth B. Taylor

Villanova University

Date Written: Winter 2012

Abstract

Our research seeks to answer the question of how a conventional commodity supply chain can be transformed into a disintermediated commodity supply chain in the context of the fair trade (FT) movement. We present a normative framework for conceptualizing the disintermediation process, exploring the variables bearing on this process using the case of FT coffee to illustrate our insights. We highlight the motivational sources driving FT, suggesting that it is increasingly to the advantage of multinational enterprises to leverage their market power to circumvent intermediaries in the supply chain and, in so doing, shift a greater share of income and wealth to producing communities. A research agenda centered on building an FT supply‚Äźchain disintermediation index is proposed.

Suggested Citation

Doh, Jonathan P. and Taylor, Kenneth B., Framework for Understanding Fair Trade Disintermediation (Winter 2012). Business and Society Review, Vol. 117, Issue 4, pp. 443-475, 2012, Available at SSRN: https://ssrn.com/abstract=2186770 or http://dx.doi.org/10.1111/j.1467-8594.2012.00414.x

Jonathan P. Doh (Contact Author)

Villanova University - School of Business ( email )

800 Lancaster Avenue
Villanova, PA 19085-1678
United States

HOME PAGE: http://www62.homepage.villanova.edu/jonathan.doh/

Kenneth B. Taylor

Villanova University

Villanova, PA 19085
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
2
Abstract Views
346
PlumX Metrics