Cookies and Electronic Commerce: A Survey About Actual Knowledge of the Issues Concerning Privacy

25 Pages Posted: 14 Dec 2012 Last revised: 20 Dec 2012

See all articles by Anna Rita Popoli

Anna Rita Popoli

Brunel University London; University of Bologna

Date Written: December 10, 2012

Abstract

This paper discusses the issues concerning cookies and privacy and electronic commerce. After analysing the European and national legislation about protection of privacy and distance selling and electronic commerce, the attention is focused on consumers actual knowledge of cookies. The second part of the paper is a survey realized in 2010 in two high schools of Modena. The survey uncovers that the knowledge about cookies and related issues is superficial. The paper concludes that there are many instruments to protect consumers' privacy while they are surfing on or buying in the Internet. However there is the need to improve the effective knowledge of the so-called cyberconsumers about cookies and issues concerning privacy.

Keywords: Data Protection, Online Privacy, Consumers, Electronic Commerce, Cookies, Profiling

JEL Classification: K39, D18

Suggested Citation

Popoli, Anna Rita, Cookies and Electronic Commerce: A Survey About Actual Knowledge of the Issues Concerning Privacy (December 10, 2012). Available at SSRN: https://ssrn.com/abstract=2187496 or http://dx.doi.org/10.2139/ssrn.2187496

Anna Rita Popoli (Contact Author)

Brunel University London

Kingston Lane
Uxbridge, Middlesex UB8 3PH
United Kingdom

University of Bologna ( email )

Piazza Scaravilli 2
Bologna, 40100
Italy

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