Rules of Crowdsourcing: Models, Issues, and Systems of Control
Information Systems Management, vol. 30, pp. 2-20, 2013
46 Pages Posted: 12 Dec 2012 Last revised: 5 Mar 2015
Date Written: 2011
In this paper, we first provide a practical yet rigorous definition of crowdsourcing that incorporates “crowds,” outsourcing, and social web technologies. We then analyze 103 well-known crowdsourcing websites using content analysis methods and the hermeneutic reading principle. Based on our analysis, we develop a “taxonomic theory” of crowdsourcing by organizing the empirical variants in nine distinct forms of crowdsourcing models. We also discuss key issues and directions, concentrating on the notion of managerial control systems.
Keywords: crowdsourcing, outsourcing, e-business, social web, social media, advanced Internet technologies, Web 2.0
JEL Classification: O30, O32, O33
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