The Dilemmas of Internationalization: Corporate Social Responsibility in the MNC
British Journal of Management (2012) DOI:10.1111/j.1467-8551.2012.00840.x
Posted: 14 Dec 2012
Date Written: October 12, 2012
This paper adds to the global-local debate by highlighting concerns with the empirical and conceptual validity of the construct ‘integrated’ as it operates within CSR. We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 MNCs, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.
Keywords: Corporate social responsibility, Strategic and international management, Global-Local, Internationalization
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