What is Propaganda, and What Exactly is Wrong with it?
Public Affairs Quarterly, 11, 1997, 383-413
31 Pages Posted: 16 Dec 2012
Date Written: December 15, 1996
The purpose of this essay is to offer criteria for the identification of propaganda as a type of discourse, and for the analysis and evaluation of argumentation used in propaganda. Ten essential characteristics (as well as several other typical properties) of propaganda as an identifiable type of discourse are given. Some advice is given on how to analyze argumentation in propaganda, and to reconstruct certain types of common arguments that are central to propaganda. But the main problem addressed, and the most difficult one, is that of how to evaluate arguments used in propaganda.
Keywords: bias, fallacies, deceptive argumentation, discourse analysis
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