Appraising the Appraisal-Tendency Framework
Journal of Consumer Psychology, 17(3), 169-173
5 Pages Posted: 17 Dec 2012
Date Written: 2007
This article considers the consumer research implications of the Appraisal-Tendency Framework (ATF; Han, Lerner, & Keltner, 2007). This article outlines how the ATF approach could be applied to sequential consumer choices (e.g., effects of emotional responses to stockouts on later decisions) and high-stakes decisions (e.g., medical decisions). This article also proposes several areas in which the ATF might be extended: examining complex sequences of choices with emotional consequences, considering how incidental and integral emotions interact, characterizing how both evaluative and regulatory mechanisms may influence the effects of emotion on judgment and choice, and extending the range of positive emotions and appraisal dimensions considered.
Keywords: emotion, appraisal, appraisal tendency framework, judgment, choice, incidental emotion, integral emotion
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