A Study of Corporate Social Responsibility in India
International Journal of Research in IT & Management, Volume 2, Issue 12, 2012
6 Pages Posted: 17 Dec 2012 Last revised: 20 May 2015
Date Written: December 1, 2012
Corporate Social Responsibility has transformed a lot from the conventional philanthropic doings by big corporate houses and came a long way from just fulfilling the responsibility restricted to paltry welfare of its immediate employees and their families. Indian businesses have a long tradition of engaging in philanthropic and community programmes and entrepreneurs today are effectively using these principles of social-business. They have imbibed the advantage of ethical behaviour of their company towards society. As a result, businesses now enjoy benefits like lower tax rates, reduced regulatory interventions, faster approvals, highly motivated workforce, customer loyalty, risk mitigation, enhanced brand image, value-based supplier network and favourable public opinion about company. This paper analyses these business benefits and more in the context of cases from Indian businesses.
Keywords: CSR, Social Responsibility, Ethical Business Practices, Corporate Philantrophy, Companies & Society
Suggested Citation: Suggested Citation