Beneficiaries of a Place: Whose Life is Better?

15 Pages Posted: 26 Dec 2012 Last revised: 26 Mar 2013

See all articles by Kirill Rozhkov

Kirill Rozhkov

National Research University Higher School of Economics

Date Written: December 24, 2012

Abstract

The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built.

The results of the empirical study partially confirm developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.

Keywords: resident, beneficiary, place attractiveness, place market segment

JEL Classification: J19, M31, O18, R00, R10, R23

Suggested Citation

Rozhkov, Kirill, Beneficiaries of a Place: Whose Life is Better? (December 24, 2012). Higher School of Economics Research Paper No. WP BPR 05/MAN/2012. Available at SSRN: https://ssrn.com/abstract=2193616 or http://dx.doi.org/10.2139/ssrn.2193616

Kirill Rozhkov (Contact Author)

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

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