Download This PaperImpact of Customer Orientation on Innovation: Literature Review
Proceedings National Graduate Conference 2012 (NatGrad2012), November 2012
3 Pages Posted: 12 Jan 2013
Date Written: November 1, 2012
Abstract
Purpose of this paper is to review the most recent studies on customer orientation as a TQM practices in order to find out its impact on innovation. A total of 12 refereed papers covering the period between 2007 and 2012 were reviewed. The review revealed that there are two dimensions, positive and negative, of the relationship between customer orientation and organization innovation. Most of the findings are predominately positive.
Keywords: Customer orientation, TQM practices, Innovation, Literature review
Suggested Citation: Suggested Citation
Mustafa, Esam and Bon, Abdul Talib, Impact of Customer Orientation on Innovation: Literature Review (November 1, 2012). Proceedings National Graduate Conference 2012 (NatGrad2012), November 2012, Available at SSRN: https://ssrn.com/abstract=2193628
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