Collaborative Business Modelling for Systemic and Sustainability Innovations

International Journal of Technology Management, 63(1/2), pp. 4-23

19 Pages Posted: 9 Jan 2013 Last revised: 31 Oct 2013

See all articles by René Rohrbeck

René Rohrbeck

EDHEC Business School

Lars Konnertz

Technische Universität Berlin (TU Berlin)

Sebastian Knab

Rohrbeck Heger

Date Written: January 8, 2013

Abstract

Sustainability innovations are characterized by a systemic nature and require that multiple organizations act in an orchestrated fashion. To jointly identify opportunities and plan sustainability innovations, new methods and approaches are needed. In this article we describe a case study where 8 firms have collaborated to envision and create new business models in the energy industry. After describing this collaborative business modelling (CBM) approach, we discuss its strengths and limitations and compare it to two alternative methods of strategy and innovation planning: scenario technique and road mapping. We find that CBM creates a powerful platform for jointly identifying economic and societal value, defining value creation/value capture systems, and planning of complex and uncertain future markets.

Keywords: new market creation, collaborative innovation, business model, sustainability innovations, systemic innovations, collaborative business modelling

JEL Classification: M1, M10, M16

Suggested Citation

Rohrbeck, René and Konnertz, Lars and Knab, Sebastian, Collaborative Business Modelling for Systemic and Sustainability Innovations (January 8, 2013). International Journal of Technology Management, 63(1/2), pp. 4-23, Available at SSRN: https://ssrn.com/abstract=2197724

René Rohrbeck (Contact Author)

EDHEC Business School ( email )

France

HOME PAGE: http://edhec.edu

Lars Konnertz

Technische Universität Berlin (TU Berlin) ( email )

Straße des 17
Juni 135
Berlin, 10623
Germany

Sebastian Knab

Rohrbeck Heger ( email )

Berlin
Germany

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