Collaborative Business Modelling for Systemic and Sustainability Innovations
International Journal of Technology Management, 63(1/2), pp. 4-23
19 Pages Posted: 9 Jan 2013 Last revised: 31 Oct 2013
Date Written: January 8, 2013
Sustainability innovations are characterized by a systemic nature and require that multiple organizations act in an orchestrated fashion. To jointly identify opportunities and plan sustainability innovations, new methods and approaches are needed. In this article we describe a case study where 8 firms have collaborated to envision and create new business models in the energy industry. After describing this collaborative business modelling (CBM) approach, we discuss its strengths and limitations and compare it to two alternative methods of strategy and innovation planning: scenario technique and road mapping. We find that CBM creates a powerful platform for jointly identifying economic and societal value, defining value creation/value capture systems, and planning of complex and uncertain future markets.
Keywords: new market creation, collaborative innovation, business model, sustainability innovations, systemic innovations, collaborative business modelling
JEL Classification: M1, M10, M16
Suggested Citation: Suggested Citation