The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India
20 Pages Posted: 10 Jan 2013 Last revised: 21 Feb 2015
Date Written: 2012
This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company manufacturing low cost mobile with various features can only dominate the market. Indian people want to pay less for high quality. The studies focus on the quality, features and price of Samsung and Nokia and compare among them. Further through the secondary data it has been found that Samsung is leading the mobile market. Samsung’s revenue has increased and market share as well. This will help Samsung to be the next leader in mobile industry in India.
Keywords: Advertising, Brand, Brand Preference, Differentiation, Consumer Sentiment, Consumer Research, Customer, Relationship, Samsung, Nokia, Mobile Marketing, Indian Telecom Sector
JEL Classification: M300, M310, M370
Suggested Citation: Suggested Citation