Editorial: Network & Systems Theory Suggestions to Service Research
Polese, F., Mele, C. (2012), “Network and Systems Theory suggestions to service research”, Editorial of the Special Issue of Journal of Business Market Management, Vol.5, No.2, pp.III-VI, ISSN: 1864-0753
4 Pages Posted: 21 May 2014 Last revised: 27 May 2014
Date Written: 2012
Service research appears to be in a creative and constructive momentum, highlighting traces of radical innovation among numerous stimuli as the one suggested by network and systems theories.
Service research calls for network and systems research and is approaching the study of complexity from a governance and management perspective in order to face the dynamics characterizing markets nowadays (Gummesson et al. 2010).
This research ground is one of the scientific pillars of the Naples Forum on Service, which has stimulated this special issue. The Forum was first organized in 2009, followed by the 2011 edition and now the "2013 Naples Forum on Service" is rapidly approaching. The Forum is based upon three scientific pillars, specifically represented by S-D logic, Network & Systems Theory and Service Science. Focusing on the understanding and management of complexity characterizing service exchanges, the Naples Forum on Services strongly committed to research integrated methodologies; hence dialogue and debate engender vigorous discussions and the discovery of collaborative research approaches
Keywords: network and systems theory, service research
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