The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy

Communications & Strategies, No. 85, 1st Quarter 2012, pp. 63-85

23 Pages Posted: 14 Jan 2013  

Kenji E. Kushida

Stanford University Shorenstein Asia-Pacific Research Center

Jonathan Murray

Warner Music Group

John Zysman

University of California, Berkeley

Multiple version iconThere are 2 versions of this paper

Date Written: 2012

Abstract

We contend that cloud computing is historically unique by simultaneously being an innovation ecosystem, production platform, and global marketplace. In the 1st Part we define cloud computing as a 'dynamic' utility, listing key characteristics of what it is and what it is not, both from providers' and users' vantages. In the 2nd Part we characterize three competitive battles in the broader cloud ecosystem - winning the User (cloud providers), the search for value (network providers), and the device wars (device providers). We then provide a new and simple, but powerful and practically applicable typology that combines the type of providers with the commonly understood architecture types. The 3rd Part applies this framework to analyze the business strategies of global cloud service providers and select others in the broader ecosystem. We conclude with policy implications and where to take research from here.

Keywords: cloud computing, industry analysis, business models, policy

JEL Classification: L52, O3

Suggested Citation

Kushida, Kenji E. and Murray, Jonathan and Zysman, John, The Gathering Storm: Analyzing the Cloud Computing Ecosystem and Implications for Public Policy (2012). Communications & Strategies, No. 85, 1st Quarter 2012, pp. 63-85. Available at SSRN: https://ssrn.com/abstract=2199414

Kenji E. Kushida

Stanford University Shorenstein Asia-Pacific Research Center ( email )

Stanford, CA 94305
United States

Jonathan Murray

Warner Music Group ( email )

75 ROCKEFELLER PLAZA
NEW YORK, NY 10019
United States

John Zysman (Contact Author)

University of California, Berkeley ( email )

310 Barrows Hall
Berkeley, CA 94720
United States

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