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Optimizing Service Innovation Through Strategies: A Review

Posted: 13 Jan 2013

See all articles by Esam Mustafa

Esam Mustafa

Universiti Tun Hussein Onn Malaysia (UTHM), Faculty of Technology Management and Business

Abdul Talib Bon

Universiti Tun Hussein Onn Malaysia (UTHM) - Faculty of Technology Management, Business and Entrepreneurship

Date Written: December 5, 2012

Abstract

Purpose of this paper is to review the literature on strategies of service innovation towards identifying which strategies dominate more in optimizing service innovation success and outcomes. The reviewed relevant studies were selected from well known journal such as Journal of Service Management and Technovation journal. The review revealed that customer orientation strategy is the most dominating within other strategies of service innovation. The review also revealed customer orientation strategy impacts service innovation success and achievements from different perspectives

Keywords: innovation, service innovation strategies, review

Suggested Citation

Mustafa, Esam and Bon, Abdul Talib, Optimizing Service Innovation Through Strategies: A Review (December 5, 2012). Available at SSRN: https://ssrn.com/abstract=2200029

Esam Mustafa (Contact Author)

Universiti Tun Hussein Onn Malaysia (UTHM), Faculty of Technology Management and Business ( email )

Parit Raja
Batu Pahat, Johor 86400
Malaysia

Abdul Talib Bon

Universiti Tun Hussein Onn Malaysia (UTHM) - Faculty of Technology Management, Business and Entrepreneurship ( email )

Parit Raja
Batu Pahat, Johor 83600
Malaysia

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