It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times — Vietnam 2012

Sociology Study, Volume 2, Number 9, pages 662-674, 2012

13 Pages Posted: 15 Jan 2013

See all articles by Nancy K. Napier

Nancy K. Napier

Boise State University - College of Business & Economics

Dang Vu

Trung Nguyen Coffee Group

Quan Hoang Vuong

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management; Phenikaa University

Date Written: September 30, 2012

Abstract

This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its “creativity-enabling elements”. In a normal situation, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times, the difference between survival and failure may be creativity. This paper examines many previous findings on entrepreneurship and creativity, and suggests a highly possible “organic growth” of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present.

In other words, the authors see each idea reinforcing the other. The authors survey Vietnamese firms during the chaotic year of 2012 to learn about the entrepreneurship‐creativity nexus”, looking at influential cultural values, namely risk tolerance, relationship, and dependence on resources — to assess how they influence entrepreneurial decisions. A set of 137 qualified responses was obtained for this statistical examination. A categorical data analysis is performed to confirm that creativity and entrepreneurial spirit could hardly be separate, for both entrepreneurial and accomplished companies. Although the most important factor during implementation is still “relationship”, business people are increasingly aware of the need of creativity/innovation in troubled times.

Keywords: entrepreneurship, creativity, transition economy, business relationship, Vietnam

JEL Classification: P27, O31, O12, M21

Suggested Citation

Napier, Nancy K. and Dang, Vu and Vuong, Quan Hoang, It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times — Vietnam 2012 (September 30, 2012). Sociology Study, Volume 2, Number 9, pages 662-674, 2012, Available at SSRN: https://ssrn.com/abstract=2200763

Nancy K. Napier

Boise State University - College of Business & Economics ( email )

1910 University Drive
Boise, ID 83725
United States
208 426-1314 (Phone)
208 426-3637 (Fax)

HOME PAGE: http://cobe.boisestate.edu/graduate/faculty/VITAES/html%20format/Nancy%20Napier.htm

Vu Dang

Trung Nguyen Coffee Group ( email )

82-84, Bui Thi Xuan Street
District 1
Ho Chi Minh
Vietnam

HOME PAGE: http://trungnguyen.com.vn

Quan Hoang Vuong (Contact Author)

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management ( email )

ULB CP 145/01
21 Ave. F.D. Roosevelt
Brussels, Bruxelles 1050
Belgium
+32-2-6504864 (Phone)
+32-2-6504188 (Fax)

HOME PAGE: http://www.ceb-ulb.com/vuong-quan-hoang.html

Phenikaa University ( email )

To Huu road, Yen Nghia
Ha Dong district
Hanoi, Hanoi 100803
Vietnam

HOME PAGE: http://sites.google.com/site/vuongqh2019/

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