Destination Image Built by the Cinema: The Case of 'Basilicata Coast to Coast'

20 Pages Posted: 16 Jan 2013

See all articles by Angelo Bencivenga

Angelo Bencivenga

Fondazione Eni Enrico Mattei

Livio Chiarullo

Fondazione Eni Enrico Mattei (FEEM)

Delio Colangelo

Fondazione Eni Enrico Mattei

Annalisa Percoco

Fondazione Eni Enrico Mattei

Date Written: January 15, 2013

Abstract

Film tourism, meaning the phenomenon that is born of the desire to visit film locations, has been the object of increasing attention in recent years. This document presents the results of a field research conducted with the aim of analysing the effects of the film "Basilicata Coast to Coast", by Rocco Papaleo, on tourism in Basilicata, (a small region in the South of Italy) after its success at the box office and several Italian awards. The film, planned with the involvement of local institutions and stakeholders, pursues the objective of promoting an area that is still largely unknown to national and international tourists. The romantic and naturalistic dimension expressed by Papaleo's film seems to have stimulated the curiosity of tourists and promoted a "dreamy" but truthful image of the region.

Keywords: Film Tourism, Basilicata Coast to Coast, Destination Image, Cinema, Responsible Tourism, Local Tourism Development

JEL Classification: Q2, Q26, L82, L83

Suggested Citation

Bencivenga, Angelo and Chiarullo, Livio and Colangelo, Delio and Percoco, Annalisa, Destination Image Built by the Cinema: The Case of 'Basilicata Coast to Coast' (January 15, 2013). FEEM Working Paper No. 95.2012. Available at SSRN: https://ssrn.com/abstract=2200857 or http://dx.doi.org/10.2139/ssrn.2200857

Angelo Bencivenga

Fondazione Eni Enrico Mattei ( email )

C.so Magenta 63
Milano, 20123
Italy

Livio Chiarullo (Contact Author)

Fondazione Eni Enrico Mattei (FEEM) ( email )

C.so Magenta 63
Milano, 20123
Italy

Delio Colangelo

Fondazione Eni Enrico Mattei ( email )

Campo S. M. Formosa, Castello 5252
Venezia, 30122
Italy

Annalisa Percoco

Fondazione Eni Enrico Mattei ( email )

C.so Magenta 63
Milano, 20123
Italy

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