Sustainability Through Use of Resources: An Investigation into the Services of the Financial Institutions

24 Pages Posted: 18 Jan 2013

See all articles by Yi-Feng Yang

Yi-Feng Yang

Shu-Te University, Taiwan

Majidul Islam

Concordia University, Quebec - Department of Accountancy

Cheng-Se Hsu

Shu-Te University, Taiwan

Date Written: January 18, 2013

Abstract

A resource-based theory (RBT) is one of the most widely accepted theoretical perspectives in the strategic management study. The present study examines the theoretical relationship between the dynamic capabilities and competitive advantage of the resources-physical, human, and technology that provide conditions under which firms might achieve a sustainable competitive advantage. New insights suggest that a firm's three dynamic competitive capabilities are considered as complementarities when one capability enhances the value and effect of another capability. The primary result of this study is the complementarities, in addition to individual influences of the resources, which lead to the predictions of its Customer Relationship Management (CRM) advantage that substantiates towards a sustainable advantage objective.

Keywords: Resource-Based Theory, Sustainable Competitive Advantage, Human Capability, Technology Capability, Marketing Capability, Customer Relationship Management (CRM) Competitive Advantage

Suggested Citation

Yang, Yi-Feng and Islam, Majidul and Hsu, Cheng-Se, Sustainability Through Use of Resources: An Investigation into the Services of the Financial Institutions (January 18, 2013). CAAA Annual Conference 2013. Available at SSRN: https://ssrn.com/abstract=2202891 or http://dx.doi.org/10.2139/ssrn.2202891

Yi-Feng Yang (Contact Author)

Shu-Te University, Taiwan ( email )

59 Hunshan Rd., Yanchau
Kaohsiung, Kaohsiung 84225
Taiwan

Majidul Islam

Concordia University, Quebec - Department of Accountancy ( email )

Montreal, Quebec H3G 1M8
Canada

Cheng-Se Hsu

Shu-Te University, Taiwan ( email )

59 Hunshan Rd., Yanchau
Kaohsiung, Kaohsiung 84225
Taiwan

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