Customer Experience with Rent-to-Own Transactions
Journal of Public Policy and Marketing, 2002
Posted: 24 Jan 2013
Date Written: May 1, 2002
The authors examine the characteristics and experiences of rent-to-own customers using a nationwide survey of 532 customers and 11,575 non-customers. The authors find that most customers have low incomes and education levels, but most have a motor vehicle and some type of credit card or bank account; most customers use RTO transactions to purchase merchandise, not merely as short-term rentals; and most customers are satisfied with the transactions and are treated well if they are late making a payment, though some experience abusive collection practices. The authors discuss the implications of the findings for public policy.
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