11 Pages Posted: 25 Jan 2013
Date Written: January 25, 2013
Why is it that the wealthiest people are not the most materialistic; that the most successful businesses are not the most profit-oriented; and that the happiest people do not directly pursue happiness? Using a diverse range of examples, from the Messenger spacecraft to French architecture, this essay explains why complex goals are best achieved when they are pursued indirectly; this is the concept of obliquity.
Comments on this paper can be found at: http://ssrn.com/abstract=2206902
Keywords: complex goals, indirect, obliquity
Suggested Citation: Suggested Citation
Kay, John, Obliquity (January 25, 2013). Capitalism and Society, Vol. 7, Issue 1, Article 2, 2012, Available at SSRN: https://ssrn.com/abstract=2206876
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