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From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

9 Pages Posted: 14 Feb 2013  

Aditi Grover

Plymouth State College

Michael A. Kamins

State University of New York (SUNY), Stony Brook

Ingrid A. Martin

California State University, Long Beach

Scott W. Davis

Texas A&M University - Department of Marketing

Kelly Haws

Vanderbilt University - Marketing

Ann M. Mirabito

Baylor University - Hankamer School of Business

Sayantani Mukherjee

California State University, Long Beach

Dante M. Pirouz

University of Western Ontario - The Richard Ivey School of Business

Justine Rapp

University of Nebraska at Lincoln

Date Written: January 25, 2013

Abstract

Addiction does not begin with the harmful effects of being dependent on a particular consumption behaviour such as smoking, alcohol, or illegal drugs. Instead it starts with everyday seemingly benign behaviours that, through psychological, biophysical, and/or environmental triggers, can become harmful and morph into an addiction. We develop a framework based on harm and dependence that can help researchers better understand how consumers could become addicted to various types of everyday benign consumption behaviours (e.g., texting, shopping, plastic surgery, and other types of normally acceptable behaviours). Furthermore, the conceptual framework is based on expanding the concept of addiction to include the pre-addiction process with a focus on this continuum of benign to harmful behavioural consumption. This framework describes how consumers progress from a normal state of consumption into a state of addictive abuse and dependence. The framework discusses key issues and future research that can aid public policy researchers, practitioners, and marketers to better understand the entire pre-addiction process.

Keywords: behavioral addiction

Suggested Citation

Grover, Aditi and Kamins, Michael A. and Martin, Ingrid A. and Davis, Scott W. and Haws, Kelly and Mirabito, Ann M. and Mukherjee, Sayantani and Pirouz, Dante M. and Rapp, Justine, From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours (January 25, 2013). Available at SSRN: https://ssrn.com/abstract=2207025 or http://dx.doi.org/10.2139/ssrn.2207025

Aditi Grover

Plymouth State College ( email )

Anthropology/Social Science
Plymouth, NH 05089
United States

Michael Kamins

State University of New York (SUNY), Stony Brook ( email )

Stony Brook, NY
United States

Ingrid Martin

California State University, Long Beach ( email )

1250 Bellflower Blvd
Long Beach, CA 90064
United States

Scott Davis

Texas A&M University - Department of Marketing ( email )

430 Wehner
College Station, TX 77843-4218
United States

Kelly Haws

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Ann Mirabito (Contact Author)

Baylor University - Hankamer School of Business ( email )

1 Bear Place 98007
Waco, TX 76798
United States

HOME PAGE: http://business.baylor.edu/directory/?id=Ann_Mirabito

Sayantani Mukherjee

California State University, Long Beach ( email )

1250 Bellflower Blvd.
Long Beach, CA 90840-4601
United States

Dante Pirouz

University of Western Ontario - The Richard Ivey School of Business ( email )

1151 Richmond Street North
London, Ontario N6A 3K7
Canada

HOME PAGE: http://www.dantepirouz.com

Justine Rapp

University of Nebraska at Lincoln ( email )

NE

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