Study on Awareness Level of Retailers as Well as Consumers Towards Green Marketing
11 Pages Posted: 27 Jan 2013
Date Written: January 26, 2013
Abstract
Green Marketing is a Concept that Has Gained Much Importance in this Modern Era. The Term Green Marketing Refers to the Planning, Development and Promotion of the Products or Services that Satisfy the Needs of Consumers Without Affecting Environment. In this Study an Attempt Has Been Made to Know the Awareness Level of Retailers as Well as Consumers Towards Green Marketing. For this Two Questionnaireswere Made and Spread to 59 Retailers and 200 Consumers in Delhi, Ncr Region. For Testing its Reliability a Statistical Tool Alpha (Α) Has Been Used. This Paper Studies the Awareness Level of Green Marketing Amongst Retailers, Consumers’ Attitude Towards Green Products, Factors Effecting Consumer Buying Behavior for Green Products and to Provide Suggestions to Marketers for Promoting Green Products Both Amongst Retailers and Consumers.
Keywords: Green Marketing, Consumer Satisfaction, Environmental Safety, Green Products, Recyclable
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