Consumer Law Revolution: The Lawyer's Guide to Working with Online Marketing Tools
To be published as a full book by the ABA LPM, 2013, Forthcoming
38 Pages Posted: 28 Jan 2013
Date Written: January 1, 2013
There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal services are turning to the Internet to seek legal assistance. This should not come as a surprise. The public is going online for almost every other consumer need in their personal and professional lives. Instead of marketing legal services to the public, lawyers need to understand how to create a better marketplace for legal services. Companies focused on the legal industry have identified this enormous unmet market need and are making strides to brand their reputations online as affordable and accessible solutions. These companies are developing technology platforms to deliver services directly to the public. They are also inviting lawyers to team up with them to deliver legal services online. The purpose of this ebook is to introduce the different and evolving models of branded legal services networks and to review the different forms of online marketing tools they provide. Included in the full book is a background on online lawyer advertising with a discussion about the underlying assumptions behind our existing restrictions on methods of advertising legal services. The full book also goes into the many ethical issues that may arise from the use of online marketing tools without the lawyer’s attention to best practices.
This ebook will serve as a practical how-to manual with best practices for lawyers wishing to collaborate with branded networks to market their practice, deliver legal services to clients online, and for overall lawyer brand building and client development. Click on the image to download the free ebook.
Keywords: law practice, legal services, online legal services, law, virtual law practice, unbundled legal services, legal marketing, law practice management, lawyer advertising, legal technology
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