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The Influence of Collective Opinion on True-False Judgment and Information-Sharing Decision

11 Pages Posted: 3 Feb 2013 Last revised: 1 Aug 2013

Huaye Li

Stevens Institute of Technology - School of Business

Yasuaki Sakamoto

AXA Direct Japan

Date Written: February 1, 2013

Abstract

How does the collective opinion of crowds influence people’s credibility judgment and sharing likelihood of health-related statements in social media? The work reported here addressed this question through two experiments. The results of Experiment 1 revealed that the crowd adopted the collective credibility judgment when evaluating the credibility of a statement. Similarly, the results of Experiment 2 showed that the crowd followed the collective sharing likelihood when rating the likelihood of sharing a statement. This social influence took place for statements that were perceived as true, debatable, and false, indicating that the effect of collective opinion was strong.

Keywords: Collective opinion, true-false judgment, information-sharing decision, social media, social influence

Suggested Citation

Li, Huaye and Sakamoto, Yasuaki, The Influence of Collective Opinion on True-False Judgment and Information-Sharing Decision (February 1, 2013). Howe School Research Paper No. 2013–8. Available at SSRN: https://ssrn.com/abstract=2210742 or http://dx.doi.org/10.2139/ssrn.2210742

Huaye Li (Contact Author)

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States

Yasuaki Sakamoto

AXA Direct Japan ( email )

Japan

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