Corporate Responsibility in Scarcity Economy: The Olivetti Case
Symphonya. Emerging Issues in Management, n. 1, 2003, pp. 114-134
21 Pages Posted: 8 Feb 2013 Last revised: 8 Jun 2013
Date Written: 2003
Corporate responsibility tends to take different forms in relation to the different competitive conditions in which a company operates. The purpose of the paper is to analyse corporate responsibility in scarcity economy, with demand largely exceeding supply. In this situation, corporate responsibility, in the main, seeks profitability as the primary goal. The Olivetti case is analyzed to show how the conditions of company wellbeing simply reflect corporate social responsibility, where company growth is directly associated with the development of relations within the local environment as well as social relations.
Keywords: Corporate Responsibility, Corporate Social Responsibility, Scarcity Economy, The Olivetti Case
JEL Classification: G00
Suggested Citation: Suggested Citation