Direct-to-Consumer Drug Advertisements and the Informed Patient: A Legal, Ethical, and Content Analysis
43 Pages Posted: 9 Feb 2013
Date Written: January 15, 2013
The ultimate goal of most advertising is to increase product sales. However, much advertising does not exert an immediate impact on consumer purchase behavior, but rather elicits intermediate consumer responses, such as increased brand awareness, interest, and information seeking.
Keywords: Direct-to-consumer advertising, DTC, drugs, pharmaceutical, learned intermediary, ethics, marketing
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