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Fuzzy Evaluation for the Product Strategic Aspects of Ready-Made Garment Enterprise in Bangladesh

Proceedings of the 9th International Conference on Innovation and Management, Eindhoven, The Netherlands, November 14–16, 2012

10 Pages Posted: 10 Feb 2013 Last revised: 14 Feb 2013

Luo Fan

Wuhan University of Technology

Md Salah Uddin Rajib

Jahangirnagar University

Date Written: February 10, 2013

Abstract

This paper aims to find out the critical factors of success in Ready-made Garment (RMG) industry of Bangladesh, especially from manufacturing engineering aspects. Basically, garment product must be competitive in terms of quality, cost and time, so the evaluation index system for the product strategic aspects has been constructed. Fuzzy analytical hierarchy process (FAHP) has been used to give evaluation to the product strategic aspects of ready-made garment enterprise of Bangladesh so that the managers can adapt the effective product strategies.

Keywords: engineering aspects, ready-made garments (RMG), AHP, strategy, innovative environment, Bangladesh

JEL Classification: C00, L10, L60, O20

Suggested Citation

Fan, Luo and Rajib, Md Salah Uddin, Fuzzy Evaluation for the Product Strategic Aspects of Ready-Made Garment Enterprise in Bangladesh (February 10, 2013). Proceedings of the 9th International Conference on Innovation and Management, Eindhoven, The Netherlands, November 14–16, 2012. Available at SSRN: https://ssrn.com/abstract=2214496 or http://dx.doi.org/10.2139/ssrn.2214496

Luo Fan

Wuhan University of Technology ( email )

122 Luoshi Road
Wuhan, Hubei 430070
China

Md Salah Uddin Rajib (Contact Author)

Jahangirnagar University ( email )

Dhaka, Bangladesh
Dhaka, 1342
Bangladesh

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