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Measuring Unilateral Effects in Partial Horizontal Acquisitions

Posted: 12 Feb 2013 Last revised: 18 Aug 2017

Duarte Brito

New University of Lisbon

Ricardo Ribeiro

Universidade Católica Portuguesa, Católica Porto Business School

Helder Vasconcelos

Universidade do Porto - Faculdade de Economia (FEP)

Multiple version iconThere are 2 versions of this paper

Date Written: January 7, 2014

Abstract

Recent years have witnessed an increased interest, by competition agencies, in assessing the competitive effects of partial acquisitions. We propose an empirical structural methodology to examine quantitatively the unilateral impact of partial horizontal acquisitions. The acquisitions may be direct or indirect, and may or may not correspond to control. The proposed methodology simulates the effects on prices, market shares, firm profits and consumer welfare. It can deal with differentiated product industries and nest full mergers as a special case. We provide an empirical application to several acquisitions in the wet shaving industry.

Keywords: Antitrust, Unilateral Effects, Partial Acquisitions, Oligopoly, Differentiated Products, Demand Estimation

JEL Classification: D12, C54, L13, L41, L66

Suggested Citation

Brito, Duarte and Ribeiro, Ricardo and Vasconcelos, Helder, Measuring Unilateral Effects in Partial Horizontal Acquisitions (January 7, 2014). International Journal of Industrial Organization, Vol. 33, 2014. Available at SSRN: https://ssrn.com/abstract=2214908 or http://dx.doi.org/10.2139/ssrn.2214908

Duarte Brito

New University of Lisbon ( email )

1099-085 Lisboa, 1099-085
Portugal

Ricardo Ribeiro (Contact Author)

Universidade Católica Portuguesa, Católica Porto Business School ( email )

Rua Diogo Botelho, 1327
Porto, 4169-005
Portugal
+351-22619-6200 (Phone)
+351-22619-6291 (Fax)

Helder Vasconcelos

Universidade do Porto - Faculdade de Economia (FEP) ( email )

Rua Dr. Roberto Frias
s/n
4200-464 Porto, 4200-464
Portugal

HOME PAGE: http://www.fep.up.pt/docentes/hvasconcelos

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