Attitudes and Willingness to Donate towards Heritage Restoration: An Exploratory Study about Bulgarian Socialist Monuments

Journal of Heritage Tourism, 9(1), 68-74

16 Pages Posted: 12 Feb 2013 Last revised: 27 Sep 2014

See all articles by Yaniv Poria

Yaniv Poria

Ben-Gurion University of the Negev

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Craig Webster

Ball State University

Date Written: 2014

Abstract

In this exploratory study, an attempt was made to clarify the role of the visitors’ perception of the socialist era in relation to their 1) perception of socialist monuments’ maintenance level, 2) willingness to visit socialist monuments, 3) willingness to present socialist monuments for tourism purposes, 4) willingness to pay towards a visit to a socialist-era monument, and 5) willingness to donate towards socialist era sites’ restoration. Based on a quantitative study with 236 Bulgarians at Buzludzha peak, the findings suggest that the perception of the socialist era is relevant to the understanding of the individual’s willingness to visit socialist monuments, presenting them to international and local visitors, the evaluation of their maintenance level, and the willingness to support their restoration. The findings’ theoretical and practical contributions are discussed, highlighting the importance of the individuals’ perception of a heritage site when revealing their attitudes towards its restoration.

Keywords: communist heritage, socialist heritage, Bulgaria, willingness to pay, willingness to donate

Suggested Citation

Poria, Yaniv and Ivanov, Stanislav Hristov and Webster, Craig, Attitudes and Willingness to Donate towards Heritage Restoration: An Exploratory Study about Bulgarian Socialist Monuments (2014). Journal of Heritage Tourism, 9(1), 68-74. Available at SSRN: https://ssrn.com/abstract=2215421

Yaniv Poria

Ben-Gurion University of the Negev ( email )

1 Ben-Gurion Blvd
Beer-Sheba 84105, 84105
Israel

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Craig Webster

Ball State University ( email )

2000 W. University Avenue
Muncie, IN 47306
United States

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