Behavioural Finance and the Study of the Irrational Financial Choices of Credit Card Users

Annales Universitatis Apulensis series Oeconomica, ISSN 1454-9409, Number 11/2009, Volume 1

12 Pages Posted: 14 Feb 2013

See all articles by Murat Kiyilar

Murat Kiyilar

Istanbul University - Faculty of Business Management

Okan Acar

Istanbul University - Faculty of Business Management

Date Written: February 13, 2013

Abstract

Behavioral Finance researches the influence of psychology on those carrying out financial transactions as well as on the market behavior afterwards. Behavioral Finance is an interesting topic in that it helps explain why financial markets are less effective and how they are less effective. In this study, important issues such as behavior, Behavioral Finance, literature review related to the behavioral patterns of investors, behaviors of those carrying out financial transactions, over-confidence, financial conceptual incompatibility, theory of regret, and theory of expectations have been discussed. This study also aimed to determine the influence of color and shapes on the credit card choice of people. Data were collected via survey documents sent via email to 130 people who are all credit card users.

Keywords: Behavioral Finance, Human Behavior, Psychology, Behavior

JEL Classification: A12, D01

Suggested Citation

Kiyilar, Murat and Acar, Okan, Behavioural Finance and the Study of the Irrational Financial Choices of Credit Card Users (February 13, 2013). Annales Universitatis Apulensis series Oeconomica, ISSN 1454-9409, Number 11/2009, Volume 1, Available at SSRN: https://ssrn.com/abstract=2216637

Murat Kiyilar (Contact Author)

Istanbul University - Faculty of Business Management ( email )

Istanbul
Turkey
+902124737070 (Phone)

Okan Acar

Istanbul University - Faculty of Business Management ( email )

Istanbul
Turkey

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