Assessing Satisfaction with Core and Secondary Attributes

28 Pages Posted: 13 Feb 2013

See all articles by Rong Huang

Rong Huang

Shanghai University of Finance and Economics

Emine Sarigollu

McGill University

Date Written: October 1, 2007


This research assesses visitor satisfaction with the core and secondary attributes of a tourist destination, using two conventional methods, stated and derived importance. The article shows the importance of core attributes are recoverable equally well, regardless of the method. Importances of secondary attributes, however, vary depending on the estimation method. This difference is systematic. Researchers should use derived methods for assessing satisfaction with secondary attributes. The data are from surveys from visitors to Latin America.

Keywords: Satisfaction, core attributes, secondary attributes, stated importance, derived importance, tourist product, Latin America

JEL Classification: M31, O54, C42

Suggested Citation

Huang, Rong and Sarigollu, Emine, Assessing Satisfaction with Core and Secondary Attributes (October 1, 2007). Journal of Business Research, Vol. 61, No. 9, 2008. Available at SSRN:

Rong Huang (Contact Author)

Shanghai University of Finance and Economics ( email )

777 Guoding Road
Shanghai, P.R.China, AK Shanghai 200433

Emine Sarigollu

McGill University ( email )

1001 Sherbrooke St. W
Montreal, Quebec H3A 1G5

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