Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment

Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118

40 Pages Posted: 14 Feb 2013

See all articles by Gordon Ewing

Gordon Ewing

McGill University - Department of Geography

Emine Sarigollu

McGill University

Date Written: 2000

Abstract

This research assesses preferences for clean-fuel vehicles (CFVs) versus the conventional vehicle using a discrete choice experiment. The results show that although consumers value environmental impact, vehicle performance characteristics are critical to choice. It is found that regulation is not sufficient to create a market for CFVs. The research identified three market segments to which CFVs should be distinctly positioned and targeted.

Keywords: clean-fuel vehicles, consumer preference, transportation, electric car, discrete choice experiment

JEL Classification: M31, R41, R40, C35, C42

Suggested Citation

Ewing, Gordon and Sarigollu, Emine, Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment (2000). Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118, Available at SSRN: https://ssrn.com/abstract=2216962

Gordon Ewing

McGill University - Department of Geography ( email )

805 Sherbrooke St. West
Montreal, Quebec H3A 2K6
Canada

Emine Sarigollu (Contact Author)

McGill University ( email )

1001 Sherbrooke St. W
Montreal, Quebec H3A 1G5
Canada

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