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Intent to Purchase a Plug-In Electric Vehicle: A Survey of Early Impressions in Large US Cites

Transportation Research Part D: Transport and Environment, 18, 2013

Posted: 23 Feb 2013  

Sanya Carley

Indiana University Bloomington - School of Public and Environmental Affairs

Rachel Krause

University of Texas at El Paso - Master of Public Administration Program

Bradley Lane

University of Texas at El Paso - Master of Public Administration Program

John Graham

Indiana University Bloomington - School of Public & Environmental Affairs (SPEA)

Date Written: February 21, 2013

Abstract

This paper examines consumer stated intent to purchase plug-in electric vehicles and assesses the factors that increase or decrease interest. We surveyed adult drivers in large US cities in early fall 2011, before vehicle manufacturers and dealers began marketing campaigns. The survey responses thus document early impressions of this transport technology. We find that, given current battery technology and public perceptions, overall stated intent to purchase or lease electric vehicles is low. Interest in plug-in hybrid technology is somewhat greater than interest in all-electric technology. Consumers who express early interest in adopting electric vehicles are typically highly educated, previous owners of conventional hybrids, environmentally sensitive, and concerned about dependence on foreign oil. Enhanced fuel economy, the primary tangible advantage of plug-in technology, is recognized as favorable by respondents but fails to exert a strong influence on purchasing intentions. Interest in plug-in electric vehicles is shaped primarily by consumers’ perceptions of electric vehicle disadvantages.

Keywords: Electric vehicles, tansportation, technological competition, public policy, policy incentives

Suggested Citation

Carley, Sanya and Krause, Rachel and Lane, Bradley and Graham, John, Intent to Purchase a Plug-In Electric Vehicle: A Survey of Early Impressions in Large US Cites (February 21, 2013). Transportation Research Part D: Transport and Environment, 18, 2013. Available at SSRN: https://ssrn.com/abstract=2222170

Sanya Carley (Contact Author)

Indiana University Bloomington - School of Public and Environmental Affairs ( email )

1315 East Tenth Street
Bloomington, IN 47405
United States

Rachel Krause

University of Texas at El Paso - Master of Public Administration Program ( email )

El Paso, TX
United States

Bradley Lane

University of Texas at El Paso - Master of Public Administration Program ( email )

Kelly Hall 406
El Paso, TX
United States

John Graham

Indiana University Bloomington - School of Public & Environmental Affairs (SPEA) ( email )

1315 East Tenth Street
Bloomington, IN 47405
United States

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