Download this Paper Open PDF in Browser

Affect and Risk in IS Research

7 Pages Posted: 28 Feb 2013  

Easwar A. Nyshadham

Nova Southeastern University

Randy Frank Minton

Nova Southeastern University

Date Written: February 25, 2013

Abstract

Affect and reliance on affect in making decisions under risk (affect heuristic) are important and distinct concepts that have received virtually no attention in the study of IS/ecommerce risk assessment. Affect in response to a risky stimulus is automatic and precedes all judgments/decisions. When processing of information is difficult, due to ambiguity or stimulus novelty, people might substitute a readily available evaluation (affect) for deliberation. When affect results in a strong positive/negative feeling state, people report benefits and costs, which are congruent with affect - thus, there is a possibility that privacy calculus and similar trade-off models may be artifacts of ignoring affect, rather than genuine phenomena. Finally, the concept of affect directs attention to the affective evaluability of attributes of stimulus as a key step in measuring, understanding and communicating risk. We are in the process of developing a model of risk which incorporates affective considerations for IS/Ecommerce research.

Keywords: Affect, risk, concern, privacy, security, imagery, affect pool, affect heuristic, risk-as-feeling

Suggested Citation

Nyshadham, Easwar A. and Minton, Randy Frank, Affect and Risk in IS Research (February 25, 2013). Available at SSRN: https://ssrn.com/abstract=2225446 or http://dx.doi.org/10.2139/ssrn.2225446

Easwar A. Nyshadham (Contact Author)

Nova Southeastern University ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

HOME PAGE: http://scis.nova.edu/~easwar

Randy Frank Minton

Nova Southeastern University ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

Paper statistics

Downloads
51
Rank
327,978
Abstract Views
410