Improving Performance Understanding with Visual Presentations: An Experimental Study

38 Pages Posted: 2 Mar 2013 Last revised: 11 Apr 2013

See all articles by Rahma Chekkar‐Mansouri

Rahma Chekkar‐Mansouri

University of Toulouse - LGCO

Claire Gillet-Monjarret

University of Montpellier - MRM

Isabelle Martinez

University of Toulouse - Paul Sabatier; LGC

Date Written: March 1, 2013

Abstract

The presentation format of information related to business performance might determine interested parties’ understanding of that performance. To address this point, this research involves an experimental study with 276 respondents, whose understanding depends not just on presentation format but also on task complexity and the disclosed performance indicator. Moreover, combined effects emerge between the presentation format and task complexity. Tables improve understanding; graphs are quicker to read but less precise. The more complex the task, the less effective graphs are. Furthermore, dividend per share as a performance indicator provides both better response quality and time than earning per share, regardless of the presentation format.

Keywords: Experimental study, presentation format, performance understanding, users’ perception

JEL Classification: M41

Suggested Citation

Chekkar‐Mansouri, Rahma and Gillet-Monjarret, Claire and Martinez, Isabelle, Improving Performance Understanding with Visual Presentations: An Experimental Study (March 1, 2013). Available at SSRN: https://ssrn.com/abstract=2226930 or http://dx.doi.org/10.2139/ssrn.2226930

Rahma Chekkar‐Mansouri

University of Toulouse - LGCO ( email )

118 Route de Narbonne
Toulouse cedex 9, F-31062
France

Claire Gillet-Monjarret

University of Montpellier - MRM ( email )

Place Eugène Bataillon
Montpellier, 34095
France

Isabelle Martinez (Contact Author)

University of Toulouse - Paul Sabatier; LGC ( email )

118 Route de Narbonne
Toulouse cedex 9, F-31062
France

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
95
Abstract Views
566
rank
284,614
PlumX Metrics