Market-Driven Management in Fashion and Luxury Industries
Symphonya. Emerging Issues in Management, n. 1, 2008, pp. 65-71
7 Pages Posted: 3 Mar 2013
Date Written: 2008
The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.
Keywords: Market-Driven Managemen, Global Markets, Fashion and Luxury Industries, Brand Equity
JEL Classification: M00
Suggested Citation: Suggested Citation