Market-Driven Management in Fashion and Luxury Industries

Symphonya. Emerging Issues in Management, n. 1, 2008, pp. 65-71

7 Pages Posted: 3 Mar 2013

Date Written: 2008

Abstract

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

Keywords: Market-Driven Managemen, Global Markets, Fashion and Luxury Industries, Brand Equity

JEL Classification: M00

Suggested Citation

Mosca, Fabrizio, Market-Driven Management in Fashion and Luxury Industries (2008). Symphonya. Emerging Issues in Management, n. 1, 2008, pp. 65-71. Available at SSRN: https://ssrn.com/abstract=2226999

Fabrizio Mosca (Contact Author)

University of Turin ( email )

Via Po 53
Torino, Turin - Piedmont 10100
Italy

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