Market-Driven Management in Fashion and Luxury Industries

Abstract

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

Keywords: Market-Driven Managemen, Global Markets, Fashion and Luxury Industries, Brand Equity

JEL Classification: M00