Relations of the New Circle of 19 Values to Behaviors
8 Pages Posted: 3 Mar 2013
Date Written: March 2, 2013
The revised theory of basic individual values (Schwartz, et al. 2012) is intended to provide more powerful prediction and explanation of behavior than the original theory of ten basic values. It distinguishes 19 more narrowly defined values. These values express motivations that can be linked conceptually in a more precise manner to the motivations that presumably underlie behaviors. There is evidence that each of these newly distinguished values improves our understanding of the value bases of attitudes (Schwartz, et al. 2012). Thus far, no studies have been conducted to assess relations between the 19 values and a set of relevant behaviors. It is critical for the theory to demonstrate (or reject) that those values not present in the original theory that the revised theory distinguishes add predictive power. The paper presents results of a study of relations between 19 values and everyday behaviors conducted in Russia in 2012 to answer these issues.
Keywords: theory of basic individual values, everyday behavior, predictive power of values
JEL Classification: Z
Suggested Citation: Suggested Citation