Making Sense of CEOs’ Facebook Pages and Corporate Wikis: Drivers of Enterprise 2.0 Success in TMT Industries

19 Pages Posted: 6 Mar 2013

See all articles by Jacques R. Bughin

Jacques R. Bughin

Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECORE) ; McKinsey & Company

Date Written: March 5, 2013

Abstract

This paper investigates whether, and if yes, under what conditions, cloud-based collaboration technologies have improved company performance in the high-tech, media and telecom (TMT) industries. Two results stand out. First, while adoption of collaboration technologies in TMT is ahead of other industries, collaboration technologies diffusion is correlated with improved company performance. Second, the extent of performance impact is strongly firm-specific, but common factors to all firms explain success, such as the intensity of collaboration within employees, and through suppliers and customers; and the extent to which organizational changes have been made to effectively leverage those technologies.

JEL Classification: O32, M15

Suggested Citation

Bughin, Jacques R., Making Sense of CEOs’ Facebook Pages and Corporate Wikis: Drivers of Enterprise 2.0 Success in TMT Industries (March 5, 2013). Available at SSRN: https://ssrn.com/abstract=2228648 or http://dx.doi.org/10.2139/ssrn.2228648

Jacques R. Bughin (Contact Author)

Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECORE) ( email )

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