All-Units Discounts and Double Moral Hazard
Daniel P. O'Brien
Federal Trade Commission - Bureau of Economics
An all-units discount is a price reduction applied to all units purchased if the customer's total purchases equal or exceed a given quantity threshold. Since the discount is paid on all units rather than marginal units, the tariff is discontinuous and exhibits a negative marginal price (“cliff”) at the threshold that triggers the discount. This paper shows that all-units discounts arise in optimal contracts between upstream and downstream firms with market power who make non-contractible investments that enhance demand. I present conditions under which all-units discounts dominate two-part tariffs and other continuous tariffs. I also examine these tariffs when the upstream market faces a threat of small scale entry. In the case considered, all-units discounts are a stronger entry deterrent than continuous tariffs, but can yield higher welfare by fostering demand-enhancing investment. These findings begin filling the gap in economists' understanding of the equilibrium effects of all-units discounts in intermediate markets in which contract design affects incentives for pricing, investment, and competitive entry.
Number of Pages in PDF File: 39
Keywords: All-units discounts, retroactive rebates, double marginalization, double moral hazard, principal-agent
JEL Classification: D42, D86, L12, L42
Date posted: March 5, 2013 ; Last revised: November 15, 2013