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The Quality of Economics Instructional Videos on YouTube

E. Anne York

Meredith College

Maggy Norwood

Meredith College - School of Business

March 5, 2013

We evaluate a sample of 25 economics instructional videos publicly available on YouTube on the topic of price elasticity of demand for their instructional effectiveness, correctness of their economics content, and their video production values. To judge instructional effectiveness, we compared the teaching in the videos to the principles of multimedia instructional design that foster meaningful learning from educational psychologist Richard E. Mayer (2009). Our results showed that the instruction in these videos were somewhat effective in minimizing extraneous cognitive processing but did not do well in meeting the modality and multimedia principles. We also found a wide variety of explanations for how to calculate the elasticity and some incorrect explanations. We offer recommendations for the improvement of video-based instruction of economics.

Number of Pages in PDF File: 26

Keywords: multimedia learning, instructional design, online learning, elasticity

JEL Classification: A10, A20

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Date posted: March 7, 2013  

Suggested Citation

York, E. Anne and Norwood, Maggy, The Quality of Economics Instructional Videos on YouTube (March 5, 2013). Available at SSRN: https://ssrn.com/abstract=2229289 or http://dx.doi.org/10.2139/ssrn.2229289

Contact Information

Anne York (Contact Author)
Meredith College ( email )
3800 Hillsborough St
Raleigh, NC 27607
United States
Maggy Norwood
Meredith College - School of Business ( email )
United States
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