Sustainable Marketing Practices: A Potential Strategy for Sustainable Development in Emerging Economies

Emerging Marketing Paradigms published by Excel India Publishers, New Delhi, 2012, pp 417-423. ISBN: 978-93-82062-73-8

16 Pages Posted: 13 Mar 2013

See all articles by Dr. Pandey

Dr. Pandey

FMS, BHU

Sandhya Kumari

Banaras Hindu University (BHU)

Pallavee Shrivastava

Banaras Hindu University (BHU)

Usha Kiran Rai

Faculty of Management Studies, Banaras Hindu University (BHU)

Date Written: 2012

Abstract

Until recently, sustainability has been the key focus of an organization’s CSR (Corporate Social Responsibility) department. But as the worldwide population struggles with the issues of increasing pollution, over population, depleting resources, increasing energy demands, loss of bio-diversity, various social threats and the wide-ranging impacts of climate change, the sustainability question is now a main global concern. Exploring ways in which our marketing practices can become more sustainable is an industry issue of key importance and one which all organisations, large and small, must attempt if they want to flourish in emerging economies. New organizations have proved that shifting towards more sustainable marketing practices can be a smart move for business in emerging economies.

Keywords: Sustainable Development, Emerging Economies

JEL Classification: A12, E00, 120, M10, M31

Suggested Citation

Pandey, Ranjana and Kumari, Sandhya and Shrivastava, Pallavee and Rai, Usha Kiran, Sustainable Marketing Practices: A Potential Strategy for Sustainable Development in Emerging Economies (2012). Emerging Marketing Paradigms published by Excel India Publishers, New Delhi, 2012, pp 417-423. ISBN: 978-93-82062-73-8, Available at SSRN: https://ssrn.com/abstract=2232169

Ranjana Pandey

FMS, BHU ( email )

University of Delhi
Varanasi, 221005
India

Sandhya Kumari

Banaras Hindu University (BHU) ( email )

Varanasi
Uttar Pradesh
Varanasi, Uttar Pradesh 221005
India

Pallavee Shrivastava

Banaras Hindu University (BHU) ( email )

Varanasi
Uttar Pradesh
Varanasi, Uttar Pradesh 221005
India

Usha Kiran Rai (Contact Author)

Faculty of Management Studies, Banaras Hindu University (BHU) ( email )

Varanasi
Uttar Pradesh
Varanasi, Uttar Pradesh 221005
India

HOME PAGE: http://www.bhu.ac.in/fms

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