The Position of Small Retailers in Croatia on the Verge of Entering the European Union

Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers

15 Pages Posted: 19 Mar 2013 Last revised: 21 May 2013

See all articles by Nikola Knego

Nikola Knego

University of Zagreb - Faculty of Economics & Business

Blaženka Knežević

University of Zagreb - Faculty of Economics & Business

Date Written: April 6, 2011

Abstract

It is possible to use several indicators for evaluating the characteristics of the retail structure. Each of the indicators used to identify the key features of Croatian retail structure would result in a conclusion about its fragmentation. Tradesmen’s form is significant segment of the small retailers in the Republic of Croatia. The subject of interest of this paper is to investigate the characteristics of the Croatian retail trade structure. The paper examines trends in modern retail, which discusses the place and role of small traders in the Croatian retail structure. None of contemporary trends in developed European retail acts in favour of small traders. The paper addresses key weaknesses of small traders and their perspectives on the doorstep of Croatia in the European Union. This paper will explore and anticipate, in more detail, the position of small traders in the Croatian retail market in circumstances when the Croatian retail market is becoming an integral part of the EU market.

Keywords: small merchants, tradesmen, retail structure, EU, Croatia

JEL Classification: L81

Suggested Citation

Knego, Nikola and Knežević, Blaženka, The Position of Small Retailers in Croatia on the Verge of Entering the European Union (April 6, 2011). Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers, Available at SSRN: https://ssrn.com/abstract=2232657 or http://dx.doi.org/10.2139/ssrn.2232657

Nikola Knego (Contact Author)

University of Zagreb - Faculty of Economics & Business ( email )

Trg J. F. Kennedyja 6
Zagreb, City of Zagreb 10000
Croatia

Blaženka Knežević

University of Zagreb - Faculty of Economics & Business ( email )

Trg J. F. Kennedyja 6
Zagreb, City of Zagreb 10000
Croatia

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