The Role of Public Sector in the Realization of the Product and the Image of the Firm

IMRA – International Management Research Academy Proceedings, May 17-18, 2012, London, UK

11 Pages Posted: 15 Mar 2013

See all articles by Rasim Abutalibov

Rasim Abutalibov

Qafqaz University

Rufat Mammadov

Qafqaz University

Seymur Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations

Multiple version iconThere are 2 versions of this paper

Date Written: May 17, 2012

Abstract

The main goal of each firm in the market economy is to produce the products based on the demand of the consumers, sell those products and get profit. To realize this goal the firms use several technics such as advertising, marketing, direct sales, public relations, and communication types. Most of owners of the firms think that the more products of high quality they produce the more successful they will be and earn more profits. But it must not be forgotten that to deliver the ready goods to consumers in the correct shape, at the correct price and to the correct place is as important as to produce them.

That is why the efficiency and effectiveness must be realized together.In this article we will try to stop on effectiveness and reveal its importance for the firms. Thus,when marketing a definite product, first of all, it must be taken into consideration the region where the product is expected to be sold, the socio-pyschological condition of the public of that region, fiscal condition, the processes in the country and etc.

Keywords: Public sector, customers, employees, media, agents, and government bodies

JEL Classification: M10

Suggested Citation

Abutalibov, Rasim and Mammadov, Rufat and Guliyev, Seymur, The Role of Public Sector in the Realization of the Product and the Image of the Firm (May 17, 2012). IMRA – International Management Research Academy Proceedings, May 17-18, 2012, London, UK. Available at SSRN: https://ssrn.com/abstract=2232795

Rasim Abutalibov

Qafqaz University ( email )

Baku Sumgait Road 16th km.
Hasan Aliyev Str. 120
Khirdalan, Baku AZ0101
Azerbaijan

Rufat Mammadov (Contact Author)

Qafqaz University ( email )

Baku Sumgait Road 16th km.
Hasan Aliyev Str. 120
Khirdalan, Baku AZ0101
Azerbaijan
+994518806746 (Phone)

Seymur Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Sabit Orujov, 28
Baku, Azerbaijan
Baku, AZ1025
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.socar.az

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