The Role of Public Sector in the Realization of the Product and the Image of the Firm
IMRA – International Management Research Academy Proceedings, May 17-18, 2012, London, UK
11 Pages Posted: 15 Mar 2013
Date Written: May 17, 2012
The main goal of each firm in the market economy is to produce the products based on the demand of the consumers, sell those products and get profit. To realize this goal the firms use several technics such as advertising, marketing, direct sales, public relations, and communication types. Most of owners of the firms think that the more products of high quality they produce the more successful they will be and earn more profits. But it must not be forgotten that to deliver the ready goods to consumers in the correct shape, at the correct price and to the correct place is as important as to produce them.
That is why the efficiency and effectiveness must be realized together.In this article we will try to stop on effectiveness and reveal its importance for the firms. Thus,when marketing a definite product, first of all, it must be taken into consideration the region where the product is expected to be sold, the socio-pyschological condition of the public of that region, fiscal condition, the processes in the country and etc.
Keywords: Public sector, customers, employees, media, agents, and government bodies
JEL Classification: M10
Suggested Citation: Suggested Citation